On OpTic Gaming’s side, the esports organization will promote Dairy MAX’s products and initiatives on its social media platforms. This includes sponsored streams, posts, and events. On the Dairy MAX side, the company will cater milk and dairy products for OpTic Gaming events. Mike Konkle, the CEO of Dairy MAX, stated that the company entered into this partnership in order to “mee them where they are,” when referring to the U.S. Gen Z population.
Image Credit: OpTic Gaming