Livestream shopping: trending technology or future standard? – ETBrandEquity

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Is live streaming technology the future standard for e-commerce businesses? At this point, it’s hard to say definitively – but either way, there’s no doubt that it has till date definitely made a big impact on the industry as a whole.
Twenty of the top global e-commerce companies accounted for 67 per cent of global e-commerce sales in 2021. The report also estimates global e-commerce sales of USD 5.4 trillion dollars this year.
Many people, particularly in the last ten years, have grown accustomed to buying what they want online. Gen Z, who account for around 40% of global customers, spend a considerable percentage of their time online. Gen Z knows more about technology than any previous generation and has a special affinity for it.
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