Twitter launches new tool that makes it easier to find businesses on Google Maps

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The new feature is now available to users around the world

Photo: DENIS CHARLET/AFP/Getty Images

Twitter introduced a new tool that will allow businesses to display their location on Google Maps as part of their personal bio.. The new feature called Location Spotlight was launched this Friday worldwide for those users with business accounts.

With this new feature businesses will also be able to add information to their profiles regarding business hours, a button to quickly contact them via direct message or callas well as directions to get to the store.

The idea behind Location Spotlight is to make it easier for customers to locate the stores they want to go shopping at, as well as to know if they are working or not. At the same time, it improves the ability of businesses to attract new customers through their social networks, something that has become a constant throughout the world after the pandemic.

The launch of this feature is part of Twitter’s efforts to offer a greater number of tools to businesses that use its platform to reach their customers.. Among them is the recent launch of a section that will allow brands to sell their products directly from Twitter, without the need for the user to be redirected to another web page.

How to activate Location Spotlight on a Twitter account?

The process to start using the new Twitter feature is extremely easy. The main requirement to be able to activate the function is that it is essential that this be done from a professional account.

The first step consists of enter the corresponding Twitter profile and click on the option identified as “edit profile”. Then the user must press the “edit professional profile” button.

Once this is done, the person will be able to see a option identified with the name of the function and clicking on it will open a panel where you can enter the company’s address, hours, website and contact information. All this information will be what users who enter your Twitter profile see.

Finally It will only be necessary for the person to click on the publish button so that all these changes become effective in the profile and the information is available.

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