Video Game-Inspired Fashion Videos

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KOMAZAWA ISOLATION, who are viral Japanese content creators released the new YEEZY GAP Tokyo walk-through campaign that is 56 seconds long. It is inspired by the group’s videos that are made in a similar style and inspired by Grand Theft Auto. The video starts off with a loading screen that shines a spotlight on the YEEZY GAP logo before it takes landing in Shibuya.

There, a masked character is dressed entirely in YEEZY GAP designs and immediately provides a task to “Find the car keys and find the “dove” and the other guys.” This is noted through a phone call with an apparent agent. The character moves like a game character and the costume selection screen features Part Two of the YEEZY GAP ENGINEERED BY BALENCIAGA collection.

Image Credit: YEEZY GAP



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